She Had Everything The Job Was Supposed To Give Her. It Wasn't Enough.
Renee came in exhausted in a way that a vacation couldn't fix. She'd been VP of Marketing for six years — good title, real authority, a team she'd built from scratch. On paper, she had arrived. In practice, she was running on the fumes of an identity she'd outgrown three years earlier and hadn't admitted it to anyone, including herself.
The first conversation was uncomfortable. Not because she was difficult — because she was honest. She said, "I keep waiting to feel like this is enough. It's been six years. I think it's never going to feel like enough." That was the first true thing she'd said out loud about her career in a long time.
What followed wasn't a sprint to the exit. Renee had a mortgage, two kids in high school, and a very real financial picture that needed to be respected. The first two months were about clarity — what she was actually good at, what the market would genuinely pay for, and what she'd been carrying that wasn't hers to carry anymore.
"I'd been in therapy for years. This was different. This was about building something — not just understanding why I was stuck."— Renee T.
By month three she had a consulting framework built around the exact skills she'd spent 17 years developing — brand positioning and retail marketing strategy for mid-size companies who couldn't afford a full-time VP but needed one badly. It was, as she put it, "the job I should have been doing the whole time."
She spent months four and five quietly building — two anchor clients, a referral relationship with a former colleague, and a financial model that gave her 18 months of runway from savings plus a near-immediate income replacement. Month six she gave notice. On her terms. With no drama and no panic.
She billed more in her first quarter of consulting than she had made in six months of salary. The number surprised her. It probably shouldn't have — she just hadn't known what she was worth outside the building.
Where Renee is now
- Running a boutique consultancy with four retained clients
- Working approximately 30 hours a week — by design
- Speaking at an industry conference she used to attend as an attendee
- "I don't dread Mondays anymore. That sounds small. It isn't."